Privacy Policy
Optimal Performance Marketing ("OPM," "we," "us," or "our") operates the website www.optimalperformancemarketing.com and provides marketing, attribution, and lead-generation services to businesses. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
1. Information we collect
- Information you provide directly — such as your name, email address, phone number, business name, industry, advertising budget, and any message you submit through forms on our website, or information you provide when you become a client or team member.
- Information collected automatically — such as advertising click identifiers (e.g., gclid, fbclid), UTM campaign parameters, the page you landed on, and your referring source. We use cookies and similar technologies to capture this so that inquiries can be attributed to their source.
2. How we use information
- To respond to inquiries and provide the services you request (including free attribution audits).
- To deliver our services to clients, including notifying clients and our team members about new leads.
- To measure and improve our own marketing and website performance.
- To communicate with you by email, phone, or — only with your consent — text message.
3. Text messaging (SMS) privacy
OPM sends text messages (the "OPM Lead Alerts" program) to clients and team members who have opted in — for example, real-time notifications when a new lead comes in, and related account or service updates. Message frequency varies with lead volume; you may receive up to 10 messages per week. Message and data rates may apply. You can opt out at any time by replying STOP, or get assistance by replying HELP.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with or sold to any third parties or lead generators. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use categories exclude text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties.
4. How we share information
We do not sell your personal information. We share information only with:
- Service providers who help us operate our business (e.g., website hosting, CRM, form processing, and messaging delivery providers), and only as needed to provide those services.
- Our clients — if you submitted an inquiry in response to a client's advertising, your inquiry is delivered to that client.
- Legal authorities when required by law.
As stated above, mobile phone numbers and SMS opt-in consent are never shared with or sold to third parties or affiliates for their marketing purposes.
5. Data retention and security
We retain personal information for as long as needed to provide our services and meet legal obligations, then delete or anonymize it. We use commercially reasonable safeguards to protect the information we hold.
6. Your choices
- Opt out of text messages at any time by replying STOP to any message.
- Opt out of email communications using the unsubscribe method provided or by contacting us.
- Request access to, correction of, or deletion of your personal information by contacting us below.
7. Contact us
Questions about this policy or your information: gevork73@gmail.com, or use the contact form at www.optimalperformancemarketing.com.
See also our Terms of Service & SMS Terms.